• The challenge

A digital environment that misinforms, paralyzes, and excludes

Latin American youth are increasingly getting their information from TikTok, Instagram, and YouTube. But the environmental content circulating on these platforms is denialist, negative, or technocratic. Instead of inspiring action, it generates paralysis. Without hopeful narratives, the climate movement runs the risk of speaking only to those who are already convinced.

Read the research

• Solution

Innovative education

The project adapts climate education to the languages and formats of social media to reach young people where they are.
We combine research, creativity, collaboration with creators and influencers, and the strategic use of artificial intelligence to transform complex topics into accessible, engaging, and viral content.
In this way, we turn scientific knowledge into cultural conversation, raising awareness, learning, and action among millions of young people throughout Latin America.

We did it once before. And it worked.

In the last 2 years we achieved:

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Thematic reports produced

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Audiovisual content produced

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Countries reached

See research

C4E, a concrete response to put climate on the agenda

We combine creativity, technology, and research to spread the word about the just transition. We translate complex topics into simple formats that reach new audiences.

Our model is based on four strategic pillars:

Research

Each video is complemented by a thematic report on green transition from an accessible and regional perspective that supports the audiovisual content. We produce research internally or draw on research carried out by prestigious institutions.

Check our research

Production of engaging audiovisual content

Focused on reaching young people on social media and mobilizing audiences.

Influencers + young creators

Content co-created with digital voices that legitimize and amplify the message.

Use of AI

To scale, customize, and diversify content at low cost.

Solar energy

Argentina has one of the highest solar potentials on the planet, and if we take action, it can be used for more than just tanning. This report delves into the country's capacity to scale up this renewable source, analyzes its regulatory framework, opportunities for local industrial development, and the key role of distributed generation. It also highlights how solar energy can improve access in low-income neighborhoods and rural communities, proposing a more just and inclusive energy transition.

Read the full report

Vaca muerta

Vaca Muerta has established itself as one of the world's most important unconventional hydrocarbon deposits. This report traces its history, the impact of the YPF-Chevron agreement, and its role in the Argentine economy. It explains how this reservoir transformed the national energy map and analyzes its strategic potential in the regional energy transition, focusing on gas as a bridge resource towards decarbonization.

Read the full report

Bioenergy

From waste and residues to clean energy. Bioenergy can contribute to a cleaner and more decentralized energy matrix. This report explains what it is, where we stand in Argentina, and how it could be scaled up without jeopardizing the environment or food security. Because sometimes, energy also comes from the countryside.

Read the full report

See all

Expected results

over 1.000.000 young people reached with messages that inspire action.

10 new thematic reports with key points for communicating the green transition.

50 digital content items published on multiple platforms.

5 campaigns with influencers reaching new audiences.

10 videos created with AI and tailored dissemination strategies.

Create an open toolkit for digital creators

Climate change is urgent. But so is changing the way we talk about it. The decisions that will define the future of the planet are being made today. And young people deserve to participate with tools that they understand, that excite them, and that mobilize them.

Are you conducting research and want people to talk about it? Write us.

Join us in promoting this!

• If you are a foundation, a company, or a cooperation agency → write to us.

• If you are an influencer or content creator → join us as an ally.

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The generation changing the climate through social media

A digital environment that misinforms, paralyzes, and excludes

Innovative education

We did it once before. And it worked.

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C4E, a concrete response to put climate on the agenda

Our model is based on four strategic pillars:

Research

Production of engaging audiovisual content

Influencers + young creators

Use of AI

Expected results

Alliances

Join us in promoting this!

Let's talk