Communication4Education

• The challenge

A digital environment that misinforms, paralyzes, and excludes

Latin American youth are increasingly getting their information from TikTok, Instagram, and YouTube. But the environmental content circulating on these platforms is denialist, negative, or technocratic. Instead of inspiring action, it generates paralysis. Without hopeful narratives, the climate movement runs the risk of speaking only to those who are already convinced.

Read the research

We did it once before. And it worked.

In its first edition, with C4E:

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People reached

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Thematic reports produced

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Audiovisual content produced

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Countries Reached

See research

C4E, a concrete response to put climate on the agenda

We combine creativity, technology, and research to spread the word about the just transition. We translate complex topics into simple formats that reach new audiences.

Our model is based on four strategic pillars:

Research

Each video is complemented by a thematic report on green transition from an accessible and regional perspective that supports the audiovisual content. We produce research internally or draw on research carried out by prestigious institutions.

Check our research

Production of engaging audiovisual content

Focused on reaching young people on social media and mobilizing audiences.

Influencers + young creators

Content co-created with digital voices that legitimize and amplify the message.

Use of AI

To scale, customize, and diversify content at low cost.

Expected results

over 1.000.000 young people reached with messages that inspire action.

10 new thematic reports with key points for communicating the green transition.

50 digital content items published on multiple platforms.

5 campaigns with influencers reaching new audiences.

10 videos created with AI and tailored dissemination strategies.

Create an open toolkit for digital creators

Climate change is urgent. But so is changing the way we talk about it. The decisions that will define the future of the planet are being made today. And young people deserve to participate with tools that they understand, that excite them, and that mobilize them.

Join us in promoting this!

• If you are a foundation, a company, or a cooperation agency → write to us.

• If you are an influencer or content creator → join us as an ally.

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The generation changing the climate through social media

A digital environment that misinforms, paralyzes, and excludes

We did it once before. And it worked.

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