An open digital platform to transform the way the just transition is communicated in Latin America. Designed to create, test, and viralize narratives that challenge conventional wisdom.
Changing the climate means changing the public conversation
Latin America faces urgent challenges: the climate crisis, growing inequalities, and digital misinformation.
In an ecosystem saturated with apocalyptic or denialist messages, we need new narratives that connect with everyday life and activate collective action.
This project researches, creates, and tests content to build a better future
What we do
Investigate
How climate change is discussed on social media: emotions, narratives, and misinformation.
Create
Narratives that connect everyday life with the climate and propose solutions for a better future.
Test
Social media content to measure what works for each audience.
Share
What we have learned from organizations and digital creators in the region.
We create new narratives that inspire action.
+50 pieces tested with young people from across the region
4 new narratives created
+10 partnerships with creators, media outlets, and influencers
1 toolkit to communicate the future in a fair and feasible way
+ 500.000 views
We investigate social conversation
What do people think and feel? What discourses dominate public conversation? We conduct surveys and testing to identify opportunities for narrative improvement.
Clean energy narrative testing results
We tested seven narratives, reached 360,000 people, and analyzed the results qualitatively and quantitatively.
Research
We analyzed more than 500,000 environmental news stories in four countries in the region to understand how climate communication unfolded between 2017 and 2025.
We are looking to bring together partner organizations, funders, and individuals interested in scaling up or replicating this experience in other territories.
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